Campaign Photography
PrettyLittleThing London
Campaign
Shot for
This campaign meant capturing PrettyLittleThing's black cab advertisements across some of London's most iconic locations, the kind of shoot where the city itself has to look as sharp as the product.
Working across multiple locations in a single campaign day means constantly adapting to changing light, moving crowds, and traffic, while keeping every frame consistent enough to sit together as one cohesive campaign. I planned the route around the light we'd get at each stop, worked fast to get clean shots despite central London's usual chaos, and kept a consistent grade across the whole set so it reads as one unified story rather than a collection of separate shoots.
Landing a campaign like this, through Baked Bean Media, is exactly the kind of brand-level work I want more of: high production value, tight turnaround, and a result that holds its own next to any agency's output.
